The GTA VI Cheetah Is for Sale at Selfridges

A real Grotti Cheetah from the world of Grand Theft Auto VI is on sale at Selfridges in London for £1 million. Rockstar Games collaborated with West Coast Customs on the custom sports car, which is being offered through the retailer’s Personal Shopping service.

The paint does most of the introducing. Bright blue across the nose moves through purple into a hot-pink rear, with the low body and side strakes making the car look ready for a Vice City screenshot. Inside the London display, it sits beneath an oversized VI logo.

Underneath, the car is a customized Ferrari Testarossa. Rockstar commissioned it as a drivable replica, used it in shoots in Miami over the past month, then had it flown to London on Sunday. Rockstar describes the build as a mid-engined ’90s supercar with Italian-styled lines, its intakes feeding a 4.9-litre naturally aspirated V8 — lowered on track-ready tires, given the “Vice City fade” paint job, and trimmed with custom-stitched Italian leather. There is no add-to-basket at this level: the sale runs through Personal Shopping, Selfridges’ one-to-one service, by appointment.

The choice of car is the point. The Cheetah has been in the series since GTA III in 2001, and in the original Vice City it was drawn straight from the Testarossa — the car Miami Vice put on television. Grotti is Rockstar’s stand-in badge for Ferrari, worn because the game licenses no real manufacturer names. Building the real thing over an actual Testarossa closes a 24-year loop: the imitation, remade from the original.

It is also one of six. West Coast Customs recreated six of the game’s cars for the launch — the Cheetah alongside a Progen Emerus, an Invetero Coquette, an Albany Buccaneer, an Albany Manana and a Pegassi Tempesta — and the set was photographed together in Miami wearing Leonida plates. Only the Cheetah carries a price.

Rockstar and West Coast Customs have done this before

In 2013, the two companies unveiled a real Bravado Banshee for Grand Theft Auto V. Rockstar’s account of that build described newly fabricated exterior panels and a handcrafted interior designed to reproduce the car players knew from the game. The finished Banshee wore metallic blue paint with a white racing stripe and became the prize in a GameStop giveaway.

That car started from a 2006 Dodge Viper SRT-10 and was valued at $180,000 at the time. The giveaway ran through September 2013, in the run-up to GTA V’s release, and its winner later sold the car. The Banshee was a prize, though — nobody could simply buy it.

The partnership has been turning fictional GTA cars into physical objects for more than a decade. With the Cheetah, buyers can now arrange a purchase through a luxury department store.

Sixty items deep, and already selling out

The GTA VI takeover at Selfridges’ London Corner Shop runs from November 9 through November 28. The event includes Burger Shot clothing and gear for Vice City’s fictional sports teams, carrying the game’s brands into the store alongside the car. The building has joined in: VGC reports the Oxford Street façade lit in the game’s colours, and an opening-morning online queue of more than 100,000 people, with items already selling out.

VGC reports that the wider merchandise collection contains more than 60 items, including a Goodtime State Varsity Jacket listed at £2,500, and that more than half the range is exclusive to Selfridges. The Cheetah puts a seven-figure price at the top of that shopping list. The ladder down is steep: a Vice City Manatees football helmet at £450, a Winmau dartboard set at £275, Burger Shot uniform pieces under £100.

London is the far end of a campaign that has spent a month turning Miami into Vice City — in-game restaurant chains opened for real, Weazel News advertising in the streets, the six cars on the road. On November 18, the eve of launch, the Miami Heat will take the court rebranded as “Vice City” for a night. The Selfridges store is where that campaign puts its price tags on.

The takeover spans GTA VI’s scheduled November 19, 2026 release for PlayStation 5 and Xbox Series X|S, with pre-load opening November 10. Selfridges has launch-day drops of its own inside the run — a Goodtime State Collector’s Box and the game’s limited-edition vinyl album both arrive on the 19th. Previously is following the whole launch stretch, from the Vice City festival in Miami to the pre-load rollout.

The display is built to be visited, not just shopped. The car sits in the window, where visitors can be photographed with it; the façade wears panoramic views of Leonida. Inside, the launch-day shelf runs to a 34-track vinyl album — Travis Scott, Cardi B, PinkPantheress and Fred Again among the names on it — and a collector’s box built around Macca & Friends, Leonida’s cartoon series. It is a game launch staged like a fashion drop, priced like one at the top and like a souvenir stand at the bottom.

For everyone else, there is the £12 Grotti keychain.