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Neon casino signage in Reno, Nevada, in the 1970s
Photo: Jonas Dovydenas / U.S. National Archives, via Wikimedia Commons (public domain)
Nevada

Whatever Happened to Joe Conforte? Attorneys Believe the Fugitive Mustang Ranch Owner Died

For years the Mustang Ranch kingpin called his Las Vegas attorney from Brazil, angling to come home. The calls stopped in 2017. Court records say prosecutors believe he has since died — but no death certificate has ever surfaced.

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For years, the phone would ring in Las Vegas attorney Richard Wright’s office, and on the other end would be one of the most notorious figures in Nevada history: Joe Conforte, the fugitive proprietor of the Mustang Ranch, calling from Brazil. He wanted to come home. Then, around 2017, the calls stopped.

Now attorneys believe he is gone. Federal court minutes from a 2020 hearing state that prosecutors believed Conforte had since died — but they were unable to obtain a death certificate. Some online sources, including Wikipedia, place his death in 2019 in Brazil, but none cite official confirmation. If alive today, he would reportedly be 100.

The phone calls from Brazil

Conforte fled the country in the 1990s to escape tax evasion charges, according to prior Las Vegas Review-Journal reporting. From exile, he stayed in touch with Wright for years — first interested in returning to the United States, and later, as he aged, in resolving his legal issues so he could visit Italy.

“He wanted to pay X amount of money and come back, and I’d float the balloons with the government and the answer was, uniformly and always, we’ll deal with him when he’s here. In other words, we’re not going to plea bargain with a fugitive,” Wright said in an interview with the Review-Journal.

Wright said it seemed like Conforte initially wanted to return to the United States, but when he became older, his goal was to negotiate his case so he could travel to Italy. He told Wright he wanted to visit relatives and graves, the attorney said.

The two last had contact in 2017.

The court minutes and the missing death certificate

The 2020 federal court minutes are the closest thing to an official record of Conforte’s end: prosecutors told the court they believed he had died, but could not produce a death certificate. That gap is the whole story — the man who spent decades outrunning the United States government may have simply slipped away, unrecorded, somewhere in Brazil.

Online, the legend has already written its own ending. Some sources place his death in 2019 in Brazil without citing any official confirmation. Until a certificate surfaces, or a grave is found, Conforte remains what he was for most of his life: a fugitive, just out of reach.

The cab driver from Oakland who built an empire

Conforte was, by every account, a notorious and well-publicized Nevada character. An ex-cab driver who moved from Oakland, he began his Nevada brothel operator career in 1955, according to the Review-Journal. As the Northern Nevada Business Weekly recounted, his first brothel was burned to the ground by local authorities after it was deemed a public nuisance — and he rebuilt anyway.

He purchased the Mustang Ranch, about 15 miles east of Reno, in 1967, and found legitimacy when Storey County legalized brothels four years later. State law allows rural counties to regulate brothels — a legacy of Nevada’s mining and railroad construction camps. Conforte’s was the first legal and fully licensed brothel in the United States, according to prior Review-Journal coverage.

In its heyday, the Mustang Ranch kept as many as 100 women busy in a single evening, as one of nearly 30 houses of legal prostitution in rural Nevada, the Business Weekly reported. And the cigar-chomping Conforte played a peculiar public role: he donated 1,000 turkeys to the poor every year and offered free brothel passes to returning Desert Storm soldiers.

The Prima Donna Casino in Reno, Nevada, in 1973
Reno in 1973, at the height of the Mustang Ranch era — the Prima Donna Casino on Virginia Street. Conforte was a fixture of the northern Nevada scene, and of its newspapers. Photo: Jonas Dovydenas / U.S. National Archives, via Wikimedia Commons (public domain)

The press, the Pulitzer, and the profiles

Conforte was profiled by Rolling Stone and the Los Angeles Times, and Nevada journalists covered him relentlessly. Staffs of the Reno Evening Gazette and the Nevada State Journal won a Pulitzer Prize in 1977 for editorials aimed at him — an honor that says as much about the man’s grip on the state as anything else in his file.

Hollywood noticed, too. Actor Joe Pesci played a character loosely based on him in the movie Love Ranch — a sign that Conforte had crossed from news into folklore, the kind of figure Previously’s culture desk keeps coming back to.

The tax man and the two flights

His life was punctuated by legal problems, and they started early. In 1977, Conforte was convicted of tax evasion and fraud and sentenced to twenty years in prison, fraud charges added because he had regularly destroyed his financial records. In December 1980, he fled the country to avoid prison; he lived as a fugitive in Brazil for three years before giving himself up to federal authorities in Miami in December 1983.

The reprieve didn’t last. The federal government seized the ranch in 1990 after he failed to pay a $13-million tax debt, and he fled to Brazil — which has no extradition pact with the United States — in 1991. The IRS auctioned off the Mustang Ranch in 1990, and Conforte, ever the operator, purchased it back through a network of bogus companies and Swiss bank accounts fattened by profits his associates had skimmed from the Mustang’s books. The government seized the property again a few years later and closed the business for good.

He never apologized for the trade. “I’ve never been ashamed of the business,” Conforte said in 1985. “You are never going to eliminate prostitution. If you are going to have it anyway, then isn’t it better to have it controlled?”

Highway outside Reno, Nevada, stretching into the desert in 1973
The highway out of Reno in 1973. In 1991, facing another round of federal charges, Conforte took a longer road — to Brazil, which has no extradition pact with the United States — and never came back. Photo: Jonas Dovydenas / U.S. National Archives, via Wikimedia Commons (public domain)

The judge he helped bring down

Conforte also had a role in bringing down Nevada U.S. District Judge Harry Claiborne, who had been his lawyer. After his first conviction, Conforte made a deal with federal authorities to provide information on claimed bribes to officials. He told the FBI that he had given Claiborne bribes meant for appellate judges and testified at Claiborne’s first trial, which ended with a deadlocked jury. Claiborne — the first federal judge convicted of a crime while in office — was later impeached after a tax evasion conviction.

It was the ultimate Conforte move: the brothel keeper as kingmaker, trading what he knew about the powerful for a little more room to maneuver.

The open question

“He personified what most people think of our state back at that time,” Wright said of Conforte.

And that may be the truest thing written about him. Conforte was the Nevada of the old postcards and the courtroom sketches at once — the hustler who built a legal empire out of an illegal trade, who outlasted prosecutors, tax men, and editors, and who finally outran everyone simply by going quiet.

Did Joe Conforte die in Brazil in 2019, as the internet claims? Did he die later, alone, with no one to file the paperwork? Prosecutors believed he was gone by 2020. The phone calls stopped in 2017. Nobody — not his lawyer, not the government, not the history books — can say for certain.

A fortune-teller storefront in Reno, Nevada, in 1973
A fortune-teller’s storefront in Reno, 1973: “Your fortune — past, present, future.” Conforte’s own fortune remains the one thing about him nobody has managed to pin down. Photo: Jonas Dovydenas / U.S. National Archives, via Wikimedia Commons (public domain)

The Previously news desk will update this story if any official record of Conforte’s death ever surfaces.

WhoJoseph Conforte, proprietor of the Mustang Ranch — reportedly 100 if alive today
The beliefFederal court minutes from a 2020 hearing state prosecutors believed he had died, but could not obtain a death certificate
Last contact2017 — with his Las Vegas attorney, Richard Wright, from Brazil
Legal statusFugitive; fled to Brazil in 1991 to escape tax evasion charges
The questionNo death certificate, no confirmed grave — his death is not officially confirmed

Sources

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