PREVIOUSLY LUXURY

Jordan's $10.091 Million Jersey Was From Game 1

The Bulls lost the night he wore it. Never the point.

Michael Jordan's red Chicago Bulls road jersey from Game 1 of the 1998 NBA Finals, photographed front-on
The Game 1 jersey front-on in Sotheby's lot photography: BULLS, 23, the 1998 Finals patch — and the Nike tag reading size 50, length +4. Photo: Sotheby's (via The Value)
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Get the game right first, because the internet usually doesn't. This is the jersey Michael Jordan wore in Game 1 of the 1998 NBA Finals — Chicago at Utah, 3 June 1998, the opening night of the Last Dance Finals. It is not the Game 6 jersey, not the Last Shot jersey. Jordan wore it for 45 minutes, the most he played in any game of that Finals, scored 33 points, dragged the game to overtime — and the Bulls lost, 88–85. The price was paid for the first frame of the last chapter, not the closing one.

As an artefact it is unremarkable to look at: a Nike mesh road jersey, size 50 with four inches of added length, red with black and white trim, BULLS across the chest, 23 front and back, and the 1998 NBA Finals patch on the chest. Everything that makes it worth eight figures happened to it on one night — and had to be proved.

Close-up of the 1998 NBA Finals patch on the Game 1 jersey
The Finals patch in the house's close-up view — the mesh and threading around it are exactly what MeiGray's photo-match reads. Photo: Sotheby's (via The Value)

The proof is the premium

The proof is the MeiGray Group photo-match. MeiGray, the NBA's official game-worn authentication partner, examined the jersey in person and matched it conclusively to Game 1 — comparing the alignment of mesh holes to the numbers and letters, and both loose threading and frayed threading, against high-resolution game photography. It sold with MeiGray's certificate and the house's presentation of the research, and with a graded copy of the Sports Illustrated issue — 15 June 1998, 'MJ Rises Again' — that put this jersey, on Jordan, on its cover after the Finals.

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Strip the match away and this is an attributed jersey: worth a great deal, and argued about forever. With it, the buyer did not purchase a claim. They purchased a demonstrated fact — this mesh was on that back in that game. Photo-matching is the technology that split the memorabilia market in two, documented game use on one side and everything else on the other, and this sale is its landmark result.

The Game 1 jersey beside the Sports Illustrated cover that featured it, 15 June 1998
The jersey with its own evidence: the 15 June 1998 Sports Illustrated cover — 'MJ Rises Again' — showing Jordan wearing it. A graded copy was included in the lot. Photo: Sotheby's (via The Value)

What the room paid

Sotheby's New York offered the jersey as Invictus | Part I, a single-lot sale that closed 15 September 2022, estimated at US$3,000,000–5,000,000. Twenty bids later it stood at US$10,091,000 — more than double the top of the estimate. At that moment it was the most valuable game-worn sports memorabilia ever sold at auction, passing Diego Maradona's 1986 'Hand of God' shirt at $9.3 million, and Sotheby's called it only the second jersey from Jordan's six championship runs to reach auction at that level. Finals jerseys almost never surface with paperwork this strong, because most of them never left the building.

Video: CBS LA — the network's report of this jersey's $10 million sale.

The ordinary counterpart

The same jersey, minus the night, is a licensed product. Mitchell & Ness sells the Authentic reproduction of this exact red Finals jersey — on-court spec, Finals patch and all — for about US$300. Even the replica market's ceiling makes the point from the other side: Upper Deck's signed authentic version of the same jersey, autographed by Jordan and limited to 123 pieces, lists at $17,499.99 — a genuine collectible, and still roughly 576 times less than the game-worn original.

What the $300 buys is the design: the mesh, the letters, the patch, the 23. What it cannot buy is 3 June 1998. The replica and the original are visually near-identical and economically unrelated, and the entire distance between them — roughly 33,000 to one — is a single documented night of wear. It is the cleanest measure in collecting of what provenance is worth when it can be proved.

Since then: the same Finals, twice more

The 2022 figure is a dated record, and the autumn of 2026 re-dated it twice — with jerseys from this same series. On 29 September 2026 the white home jersey from Game 3, the 96–54 rout in Chicago, sold at JOOPITER for $12.26 million, the highest public auction price yet for an NBA game-worn jersey. And in October 2026 Hunt Auctions announced that the red road jersey from Game 2 — photo-matched, and signed — had sold privately for $14 million to collector Ron Firman, the highest price reported for basketball memorabilia.

Three jerseys from one six-game series, at $10.091 million, $12.26 million and $14 million, each clearing the last. The Game 1 shirt's place in that sequence is the one the market established first: it was the eight-figure proof of concept, the sale that turned a photo-match certificate into the most valuable document in the hobby. Its own current value is unreported — it has not resurfaced — and this story does not guess at it.

Sources · 6 sources
  • Sotheby's, Invictus | Part I digital catalogue — lot essay, MeiGray photo-match account, sale 6–15 September 2022
  • The Value, 19 September 2022 — lot summary and result
  • NBC Sports / ESPN sale reporting, September 2022 — record context
  • Sports Collectors Daily, October 2026 — Game 2 jersey, $14M private sale (Hunt Auctions)
  • NBC Sports and Men's Journal, 29–30 September 2026 — Game 3 jersey, $12.26M at JOOPITER
  • CBS LA — sale report film
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