The F1 Hub Is Back at The Venetian on November 7 — Two Floors of It, With a Hello Kitty Race Car

October 20, 2026

LAS VEGAS

Race week in Las Vegas no longer starts at the track. This year it starts at the mall. The FORMULA 1 HEINEKEN LAS VEGAS GRAND PRIX announced that the F1 Hub Presented by American Express will return on Saturday, November 7, 2026, inside The Venetian Resort Las Vegas, according to the official announcement from the Las Vegas Grand Prix. The Hub will stay open throughout November, with extended hours during race week.

It is not a pop-up table with a few caps on it. According to the announcement, the Hub takes up two floors of retail space at The Venetian, stocked with official Formula 1 team merchandise, race-exclusive collections, and a “World of F1” section carrying merchandise from F1 events around the globe and other host cities. In other words: if you follow a team, a driver, or just the travelling circus itself, the Grand Prix is building you a department store.

“Every year, we get to see firsthand how this race continues to inspire creativity far beyond the track,” Austin Brown, vice president of marketing for Las Vegas Grand Prix, Inc., said in the announcement. Brown said the Hub “brings that spirit to life through partnerships that span fashion, sports, art, entertainment and design,” adding: “This year's lineup captures the energy, originality and excitement that define Las Vegas.”

The new names: jewelry, 3D printing and a racer jacket

Three collaborations are new this year, according to the announcement. Etai LA, a Los Angeles-based label, will offer specialty pieces including 3D-printed items, and an Etai LA x Felipe Pantone collection made up of a hoodie and a T-shirt. Greg Yuna, the New York jewelry brand, is bringing a fine jewelry experience to both the Hub and the F1 Paddock, with one-of-a-kind pieces and a customization station featuring charms from “Yunits” by Greg Yuna — including special 3D-printed charms and real gemstones in exclusive packaging. And Off Season, the brand founded by Kristin Juszczyk and Emma Grede, will sell an oversized faux leather racer jacket, a fitted women's faux leather racing jacket, and a graphic T-shirt.

The returning favorites — including the hometown crossover

The returning lineup reads like a mall directory of licensing power, according to the announcement. Disney is back with Mickey & Friends apparel inspired by the grid and select 2026 host cities, plus F1 ACADEMY and Disney/Pixar Cars assortments. BAPE returns with an exclusive Las Vegas Grand Prix collection: a new BAPE camo redrawn in neon purple, blue and white on black, across a Racing Jacket, a Shark Hoodie, a Crewneck, a Beanie, and graphic tees with the BAPE College logo and BABY MILO behind the wheel of an F1 car.

The most Las Vegas item on the list, though, is the local one. The Wild Collective x Vegas Golden Knights collaboration is back with limited-edition jerseys and lifestyle pieces — the city's hockey team stitched directly into Grand Prix week. The Knights are a genuine local tell here: this is the same fan base that will be at T-Mobile Arena this week, where Previously is covering the Golden Knights hosting the Lightning at T-Mobile Arena. The LVGP Collection itself returns in three lines: the Classic Collection, the Odds in Motion Collection, and the Desert Oasis Collection.

A Hello Kitty race car, a customization lab and an RC track

The experiences are built for phones as much as for shoppers. According to the announcement, the Hub will feature a neon Las Vegas Grand Prix photo moment, an LVGP Headwear Customization Lab, and — the image most likely to travel — a Hello Kitty-wrapped F1 ACADEMY car complete with a giant bow, tied to the returning F1 ACADEMY x Hello Kitty and Friends limited-edition lifestyle collection from Sanrio. First looks for each collection will be unveiled on the @F1LasVegas social channels ahead of the launch, the announcement said.

American Express, the presenting sponsor, is layering in card-member perks. Eligible Card Members can enroll in an offer to earn $20 in statement credits after spending $100 on merchandise at the F1 Hub, with terms applying. The Amex Card Member Area — open to a card member plus a guest — will have exclusive merchandise and a radio-controlled, Las Vegas Grand Prix-inspired racetrack to compete on, and Platinum Card Members can receive one complimentary racing-themed gift wrapping kit while supplies last, according to the announcement.

Hours: plan around Thanksgiving

According to the announcement, the hours run: November 7–12, 10 a.m. to 7 p.m.; November 13–17, 10 a.m. to 9 p.m.; November 18–22, 8 a.m. to 9 p.m. for race week; November 23–28, 10 a.m. to 7 p.m., closed on Thanksgiving, November 26; and November 29, 10 a.m. to 6 p.m. That 8 a.m. race-week opening tells you who this is for: people who are in town, up early, and ready to spend before they ever hear an engine. For more Strip and entertainment coverage, see Previously's story on Carrot Top's return to the Luxor and our news front.