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Martha Stewart at a 2019 event, glancing to the side in a cream jacket.
Photo: Gage Skidmore / Wikimedia Commons (CC BY-SA 2.0) — file photo
The Rewind

Her Grandson Tried to Warn Her — Martha Stewart Takes the Blame Back

Martha Stewart returned to Today on Friday, Nov. 6, and walked back blaming Craig Melvin for her Halloween costume, telling him 'I don't blame you at all' and calling the blame a 'stupid' joke. She also revealed she had sent her grandson a photo of the costume before posting it — and he told her it was 'tone deaf.' She posted it anyway.

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Let’s rewind the tape to Friday morning, because Martha Stewart just did the one thing nobody in this saga had managed all week: she told the whole truth, in the right order, to the face of the man it was about. Eight days ago a chocolate spill on the Today set wrecked her white sweater. On Tuesday, accepting a Halloween honor in a costume of last-minute rags, she pointed at that spill as the reason she had no costume — and at Craig Melvin as its author. The internet did what the internet does. So this morning Stewart, 85, sat down live with Melvin himself, looked at the co-host she had spent three days blaming, and took the bill back: “I didn’t have a costume because you had spilled some chocolate on my white sweater — and I don’t blame you at all. It was a joke that I said I blamed you. It was stupid.”

To his credit, Melvin didn’t let the segment stay a puff piece. He pressed her on the part that made this a saga instead of a slip: she hadn’t just said it once, in the heat of a ruined outfit. She had blamed him after he had already apologized for the spill — after the two of them had hugged it out and moved on — and he told her, in the politest morning-television phrasing available, that he had been “dragged into it.” He was right, and the record is right there: the Oct. 30 spill got its apology the day it happened. Everything after that — the costume, the speech, the co-host’s name in it — was a choice she made days later, in cold blood, in front of a microphone.

Craig Melvin, right, on the Today desk with Al Roker and Sheinelle Jones.
Craig Melvin, at right on the Today desk — the co-host who took the blame on Tuesday and asked for the record back on Friday. Metropolitan Transportation Authority, CC BY 2.0, via Wikimedia Commons.

And then came the detail that rewinds this whole tape. Stewart revealed that before she ever posted the costume, she had sent a photo of it to her grandson — and the kid told her, flat out, that it was “tone deaf.” Sit with that for a second. This was not a woman ambushed by a reaction she couldn’t have seen coming. She test-screened the costume for the one honest person in her life, got the correct answer for free, and posted it anyway. Then she deleted it. Then, when the blame needed somewhere to live, she built it a home in Craig Melvin’s name. On air Friday she said the quiet part in full: “I made a mistake. I was stupid. What else can I say? I’m so sorry and I hope that my followers and my fans and the rest of America forgives me.”

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Keep it honest for a second, because the apology itself was real. Nobody made her do this on live television. She could have let the week end, let the clip cycle die, let Craig Melvin wear it into the weekend. Instead she walked onto his set, in his time slot, and corrected the record in front of the same audience that heard the blame. That counts. The saga, for anyone catching up, is a three-act play we have been rewinding all week: the spill and the last-minute costume, the speech that aimed the blame at her co-host, and now the walk-back. Act three is the best of the three. It is also the only one that never had to happen the way it did.

Martha Stewart seated on stage at an event.
Martha Stewart at an event in 2019 — the woman who got the warning, in writing, from her own family, before the post ever went up. Gage Skidmore, CC BY-SA 2.0, via Wikimedia Commons.

The costume itself deserves a footnote in the tape: a last-minute homeless costume, thrown together because the white sweater was unwearable — and posted anyway, after her own grandson had already told her how it would read. A woman who built an empire on taste wore the one costume taste should have vetoed, at the one moment taste mattered most, and the only person who flagged it in advance was a kid looking at a phone photo with the nerve to say “tone deaf” out loud.

The warning came first

Because here is what the apology can’t rewind: the order of events. The warning came first — before the post, before the speech, before the blame. A kid in her own family read the room she was about to enter and told her exactly how it would land. The information was free, it was instant, and it was right. She heard it, agreed with it enough to delete the post once the temperature rose, and still spent three days letting the story be about a co-host’s chocolate instead of her own call. The apology fixed the record, and the record matters. It just doesn’t change the sequence: warned, posted, blamed, caught, sorry. In that order.

After review: Martha Stewart is outta pocket.

Sources · 4 sources
  • Craig Melvin Presses Martha Stewart About Being ‘Dragged Into’ Halloween Controversy People · Nov 6, 2026
  • Martha Stewart on the ‘Today’ Show to Apologize to Craig Melvin After Homeless Halloween Costume Snafu Page Six · Nov 6, 2026
  • Martha Stewart Sets Record Straight on Halloween Costume Controversy TV Insider · Nov 6, 2026
  • Martha Stewart Apologizes for Halloween Costume: ‘I Was Stupid’ TODAY (official YouTube channel) · Nov 6, 2026
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