SiriusXM Picks Tubi’s Anjali Sud as Its Next CEO

Anjali Sud helped build Tubi into a streaming service with 110 million monthly users by asking viewers to pay nothing. Her next job puts her in charge of a company whose main business depends on people paying to listen.

SiriusXM named Sud its next chief executive on Monday, November 9, effective January 1, 2027. She will succeed Jennifer Witz, who is stepping down after nearly 25 years at the company and will remain an adviser through the end of 2027. Sud has already been on SiriusXM’s board since March 2025 and will keep that seat.

The move brings a video-streaming executive to a company that increasingly operates across audio, video and live entertainment. SiriusXM’s portfolio includes its subscription radio service, Pandora, a large podcast network and advertising technology through AdsWizz. Sud’s experience spans both free, advertising-supported entertainment at Tubi and the video-software business she previously ran at Vimeo.

“Premium audio experiences will be more important than ever to the future of entertainment,” Sud said in the announcement. SiriusXM chairman Greg Maffei pointed to her experience growing audiences and running both advertising and subscription businesses, as well as her existing knowledge of the company from its board.

SiriusXM podcasts were already running on Tubi

Sud’s move follows a business relationship between the companies. In June, SiriusXM and Tubi announced a non-exclusive agreement to put a selection of SiriusXM video podcasts on the free streaming platform, with the companies sharing advertising sales.

The initial lineup included Conan O’Brien Needs a Friend, Rotten Mango, The School of Greatness, What Now? with Trevor Noah, Moral of the Story and The Deep 3 Podcast. The deal made those shows available to viewers across connected TVs, computers and mobile devices, extending SiriusXM’s reach beyond its own listening products.

That is a useful way to understand the appointment: some of the programming Sud will oversee is already part of the business she is leaving. It also shows why the handoff reaches beyond satellite radio. The same interview or comedy show can be a paid listening experience, an on-demand video and an advertising opportunity.

Tubi reached 110 million monthly users on her watch

Tubi reported in August that it had reached 110 million monthly active users, up 14 percent from a year earlier. Engagement grew 17 percent and quarterly revenue rose 35 percent, according to the company. Those are Tubi’s reported measures, not paid subscriptions. Its service is free and supported by advertising.

Fox folded Tubi into FOX Digital Platforms

Sud’s departure from Tubi had already emerged as Fox reorganized its streaming operations following the completion of its Roku acquisition on November 6. Fox created FOX Digital Platforms, a division combining Roku, Tubi, FOX One and other digital businesses, led by Paul Cheesbrough as co-chair and CEO alongside co-chair Anthony Wood. TheWrap reported Sud’s planned exit during that transition.

She inherits 33 million subscribers, not a turnaround

SiriusXM’s latest results describe a steadier subscription business, rather than a simple story of collapse or rapid growth. The company reported about 33 million total SiriusXM subscribers at the end of September. Self-pay subscriptions increased by roughly 5,000 during the third quarter, and monthly self-pay churn improved to approximately 1.5 percent.

Consolidated quarterly revenue was $2.15 billion, down slightly from a year earlier. Net income rose 7 percent to $317 million. The Pandora and Off-Platform segment generated $549 million in revenue; its advertising revenue rose 1 percent, helped by podcasting, programmatic ads and technology fees. Pandora’s monthly active audience was 38.8 million.

For listeners, the product changes already under way are more concrete than the executive titles. SiriusXM launched its lower-cost Sports Pass in September and has expanded video distribution, while its advertising business now includes YouTube audio inventory. Sud inherits those initiatives rather than a newly announced plan to replace them.

No price changes or channel cuts were announced

Monday’s announcement did not specify subscription-price changes, channel removals or a new programming lineup. Sud’s operational plans will have to follow the appointment.

Witz advises through 2027; Sud is signed through 2029

The company’s securities filing sets out the transition more precisely than the headline: Witz will leave both the CEO role and the board at the end of December 31. Her advisory agreement runs from January 1 through December 31, 2027.

Sud’s initial employment term runs through the end of 2029. The filing lists a $2.6 million annual base salary and an annual target bonus of twice that amount, alongside equity awards with separate terms. Those figures describe compensation arrangements, not a single guaranteed annual payout.

Starting in January, she will be responsible for an audio company whose shows increasingly travel through video platforms — the part of the business she knows best.