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Vegas

The Bartenders Who Built Las Vegas: Nectaly Mendoza, Mariena Mercer Boarini and Tony Abou-Ganim

Las Vegas didn’t get a cocktail culture by accident. Three people poured it into existence — the founder who bet on the classics in a recession, the scientist behind the city’s most famous drink, and the mentor who wrote the modern playbook.

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Strip center bars move volume. These three moved the culture. If you drink well in Las Vegas today, you are drinking downstream of Nectaly Mendoza, Mariena Mercer Boarini and Tony Abou-Ganim — the founder, the innovator and the elder statesman of Vegas bartending.

02 Nectaly Mendoza — The Founder

In 2009, with the economy in ruins and Las Vegas drinking vodka and energy drinks, Mendoza opened Herbs & Rye on West Sahara — a dark, full-service bar and steakhouse built entirely on classic craft cocktails, the menu organized like a history book, era by era. It is not an exaggeration to call it the founding document of the city’s craft scene: drinking writers nationwide still point to it as the place that proved Vegas could do serious drinks off the casino floor.

He later added Cleaver, a few miles away near the convention corridor, and remains an industry fixture — training, mentoring, and still setting the standard his own bar has to meet. The half-price steak happy hour fills the room. The classics are why it matters.

03 Mariena Mercer Boarini — The Scientist

Every bartender in America knows the Verbena even if they’ve never been to Vegas: a cocktail finished with a Szechuan flower — a “buzz button” — that makes your mouth tingle and your taste buds fire harder. Mercer created it as an off-menu drink at The Chandelier inside The Cosmopolitan, and it became the most famous cocktail in the city.

Her path was pure Vegas: she earned the nickname “Tequila Goddess” at Treasure Island at 21, joined The Cosmopolitan in 2010, and ran a beverage program famous for treating the bar like a laboratory — syrups, infusions and garnishes engineered across the resort’s menus. Today she is master mixologist at Wynn Las Vegas and Encore, carrying the same mad-scientist energy to one of the Strip’s flagship resorts.

04 Tony Abou-Ganim — The Elder Statesman

Abou-Ganim quite literally wrote the book — “The Modern Mixologist” — and has spent decades as Las Vegas’s ambassador to the national bar world: training generations of bartenders, fronting the city’s delegations at Tales of the Cocktail in New Orleans, and preaching the gospel that a great drink is technique, balance and hospitality, not theater.

Where Mendoza built the room and Mercer built the legend drink, Abou-Ganim built the profession’s standard in this town — the mentor figure younger Vegas bartenders still measure themselves against.

Why it matters: Vegas bartending used to be a service job performed near gambling. These three made it a craft with a lineage — a founder’s bar still packing locals on West Sahara, a flower that changed how a city tastes, and a playbook written here and read everywhere.

The founderNectaly Mendoza — Herbs & Rye (2009) and Cleaver
The scientistMariena Mercer Boarini — creator of the Verbena; now Wynn and Encore
The elderTony Abou-Ganim — author of The Modern Mixologist
The drinkThe Verbena — Szechuan buzz button, The Chandelier, Cosmopolitan
Sources · 4 sources
  • Haute Living — “The Best Las Vegas Cocktail Bars 2026” and “5 Mixologists Who Are Stirring Up The Las Vegas Cocktail Scene”: Mendoza and Herbs & Rye; Mercer’s career path, Tequila Goddess nickname, the Verbena. hauteliving.com
  • Drinks International — “A view from the city: Las Vegas”: Nectaly Mendoza, founder of Herbs & Rye, on building the scene. drinksint.com
  • Archyde — the Verbena’s history and Mercer’s role as master mixologist at Wynn and Encore. archyde.com
  • Chilled Magazine — “Las Vegas Invaded Tales of the Cocktail”: Abou-Ganim, Mendoza and Mercer among the city’s leading mixologists. chilledmagazine.com
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