Geoff Keighley presenting at The Game Awards in Los Angeles
Photo: Geoff Keighley presenting at The Game Awards 2022, via Wikimedia Commons
Games

America's Dominance in The Game Awards Is Over: The Jury Is No Longer US-Led

Polygon's analysis of the 2026 Game Awards jury shows US outlets falling from 24 to 17, level with the UK for the first time, as Brazil, Latin America and mainland Europe reshape who decides Game of the Year ahead of the December 10 show.

The Short Version

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For as long as The Game Awards has existed, one country has called the shots. Not any more. Polygon reported this week that the composition of the 2026 jury — the international body of media outlets whose ballots decide the nominees and, weighted at 90 percent, the winners — has shifted enough that American dominance of the show is, in Polygon's headline, officially over. Numlock News, in its October 19 edition, carried the same figures, summarizing Polygon's reporting for its readers and underlining how unusual the change is.

The headline number is the American drop. In 2024 and 2025, American outlets took up 24 seats on an international jury of more than 130, according to Polygon. For 2026, that figure is 17 — a fall of seven outlets in a single cycle, and the end of a run in which the United States held at least ten more votes than any other single nation. Polygon attributes much of the change to an exodus of more mainstream lifestyle outlets from the American side of the jury, rather than to specialist gaming publications being cut.

Level with Britain for the first time

The other half of the headline is who caught up. The United Kingdom — long the second-biggest power in Game Awards voting, as Polygon puts it — has increased its votes from 14 to 17, drawing level with the United States for the first time in the show's history. Polygon is careful to note that, on its own, that particular shift might look symbolic: American and British gaming cultures are broadly similar, give or take, in its memorable phrasing, a FIFA or a Madden. The significance grows, Polygon argues, when you zoom in on which American outlets left and zoom out to the rest of the map.

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That wider map is where the story gets bigger. Brazil has increased its footprint by four outlets and now commands 14 votes, just behind the British and American totals — the emergence, Polygon says, of a third power in Game Awards voting. Brazil's rise is part of a continuing surge from Latin America, whose outlets now make up around 21 percent of the whole jury. For a region that produces enormous, passionate gaming audiences — and, as our own coverage of the Latin American development scene keeps showing, a growing share of the year's most distinctive games — one vote in five is a material change in whose tastes get counted.

Geoff Keighley presenting on stage at The Game Awards in Los Angeles
Geoff Keighley presenting at The Game Awards 2022 in Los Angeles. The show he founded in 2014 returns on December 10, 2026 — with a jury that looks very different from the one that voted in 2022. Photo: Wikimedia Commons

Europe nearly matches the English-language bloc

The bloc arithmetic may matter more than any single country. Polygon reports that mainland Europe has consolidated the big increase in jury membership it made last year and now accounts for 27 percent of the jury — closely rivaling the entire Anglophone bloc of the United States, United Kingdom, Canada and Australia, which sits at 28 percent. Numlock News repeated those same proportions in its October 19 summary: English-speaking countries at 28 percent, Latin America at 21 percent and mainland Europe at 27 percent. When a single language bloc and a single continent are separated by one percentage point, the old assumption that The Game Awards is an American show with international guests no longer describes how its prizes are actually decided.

At the other end of the table, Polygon notes that the influence of East and Southeast Asia has dropped slightly, and that China has just three votes — a strikingly small number for one of the largest gaming markets on earth. That imbalance is worth naming plainly: a jury can become more international overall while still under-representing particular regions, and the 2026 numbers do both at once. Internationalization, in other words, is not a single direction. It is a reshuffle, with winners and losers.

How the voting actually works

The mechanics behind the percentages matter for readers deciding how much weight to give them. According to The Game Awards' own voting-jury description, nominees in most categories are chosen by an international jury of more than 100 media and influencer outlets, each filing a confidential, unranked ballot of its top five choices per category. Winners are then decided by a blended vote: 90 percent jury, 10 percent public fan voting. That 10 percent is real but bounded — fans can move a close race, not overturn the jury.

This year's calendar sharpens the stakes. The ceremony takes place on Thursday, December 10, 2026, at the Peacock Theater in Los Angeles, and the eligibility cutoff — games must be commercially available by November 20 at 9 p.m. PT in most categories — is the same style of cutoff the show has used in previous years. As we reported in our one-month countdown to GTA VI's November 19 launch, Rockstar's game lands a single day before that cutoff, which makes the makeup of the jury that will judge it more than an abstract media story. A less American, more Brazilian, more European and more Latin American jury will be among the first critics to decide what the biggest release in a generation is worth.

The audience inside the theater during The Game Awards ceremony
The audience at The Game Awards. Winners are decided 90 percent by the outlet jury and 10 percent by public fan voting. Photo: Wikimedia Commons

What could actually change on the night

Polygon itself raises the honest caveat first: a jury reshuffle does not automatically mean different winners. Its earlier analysis of the jury's growing diversity found that internationalization had not, so far, produced a more diverse slate of nominees — if anything, big productions had fared well in categories like art direction as the jury grew. Specialist gaming outlets still form the overwhelming majority of the voting body, whichever country they sit in, and professional critics in São Paulo, Berlin and London often play, and praise, many of the same games as their counterparts in Los Angeles and New York.

And yet margins are where awards live. Game of the Year races, indie categories and performance awards are routinely decided by a handful of ballots. A jury in which Latin America holds a fifth of the votes is a jury in which a Spanish- or Portuguese-language indie, a football game weighed properly rather than as a regional curiosity, or a title that broke out first in Brazil starts from a different position than it did in 2024. Nobody can honestly predict a specific winner from a jury list — and this article doesn't — but the direction of travel is now unmistakable, and it has been building since non-English-language publications were first added in 2019.

There is also a legitimacy argument that cuts in the show's favor. The Game Awards sells itself as a global celebration of a global medium, streamed worldwide and stuffed with world premieres. A jury that was, within living memory, dominated by one country's lifestyle magazines was always in tension with that claim. The 2026 jury — 17 American outlets, 17 British, 14 Brazilian, a fifth Latin American, Europe level-pegging the Anglophone world — looks much more like the audience actually watching on December 10.

The bottom line before December

So file the numbers away for nomination day. When the 2026 nominees are announced, read them against this map: the United States no longer outvotes everyone by double digits; Britain is level; Brazil is a whisker behind both; and the fan vote, at 10 percent, remains the junior partner in the result. Whether the new jury picks different games is the question December will answer. That it is a new jury is no longer in doubt. More of our games coverage is on the Games front, and our guide to this week's 27 Xbox releases is live now.

More games coverage: GTA VI is exactly one month from launch · Xbox rolls out 27 games October 19-23 · Latest news

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